Local customers are switching to the internet to find local businesses

1. 64% of local customers use online search engines and directories as their main way to find local businesses. Only 28% of people use old paper directories as their preferred source of local information.

2. The number of online searches for local businesses is up 58% In 2008/09 the number of ‘local searches’ (i.e. a search that included a location in it) grew by 58%. This was more than double the growth in general search volumes, meaning that more & more people are looking for local information & businesses via search engines like Google.

3. Local search marketing is highly targeted & timely Using local search engines & online directories promotes your business to local customers at exactly the point that they’re looking for your business. There’s no better time to connect with a potential customer than when they really need you.

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4. Highest conversion levels of all local advertising channels Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion on some directories. That means that you’ll convert 1 in 2 leads into an actual customer.

5. Mobile internet usage is growing rapidly More and more local customers use mobile phones and mobile ‘apps’ to find best local business while they’re walking around. Local SEO covers both PC & mobile internet access meaning you never miss out on a potential customer. 6. Great return on investment Unlike other advertising (e.g. local papers, leaflets etc…) with local SEO there is little wasted exposure. You reach potential customers when they need you and not when they don’t. This makes local SEO both efficient and cost-effective.

7. Only 10% of businesses have claimed their Google Places local listings Most local businesses haven’t come to grips with online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive. Strike now while the iron’s hot.

8. Many of the best local SEO opportunities are free (for now!) It’s free to claim your listing in Google maps (called Google Places) and to list your business in hundreds of online business directories. That’s free promotion for your business, but it may not be free forever.

9. Local newspaper readership is in massive decline, down 40-80% Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals. 10.7% of local consumers trust online business reviews.

10. Word of mouth is a major factor in the success of local businesses Get your trusted customers to review your business online and attract hundreds of new customers. And if you need an 11th reason to grow your business through local online marketing – here’s an ethical reason for choosing local SEO – it’s Green & Eco-friendly.

1. Nearly 250 million searches for products and businesses are performed every day on Google alone.

2. Your website is your virtual salesman/storefront - 24/7 for 365 days of the year! (How is it doing?)

3. Natural search result listings are 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC).

4. Online marketing is up an average of 8.6% a year through 2011.

5. Online Marketing consumes 7.6% of every media advertising dollar spent – this is projected to be at 15.2% by 2013.

6. Increase brand visibility and awareness - with everyone using the web to find businesses and services you want them to find you.

7. Build trust – you gain more trust from the search engines, as well as from users, visitors, and clients.

8. Your competitors may already be working on their own Online Marketing Strategy (Do you want to be last?)

9. Cost effective and easy to monitor your ROI as oppose to traditional offline marketing.

10. No geographical restrictions – you can reach out to everyone!